The program is contemplated as an effective marketing strategy designed and practiced by the merchant to encourage customer's to shop for them and make use of the business service associated with a particular program.
CRM functions

Loyalty Program - Loyalty program is contemplated as an effective marketing strategy designed and practiced by the retailer's to encourage customer's to shop for them and make use of the business service (reward points) associated with a particular loyalty program. Provide facilities to its customers when the purchases done by the customer is in large amounts. Allows the organization to issue a card that keeps a record of the amount of purchases and offer discounts accordingly.

Gift coupons - It's no secret that customers like to get deals and the advent progressive aspect of discounts has made shopping with a coupon an almost necessity thus offering discount coupons plays a powerful tool in a retailer's conversion arsenal to drive customer loyalty and item/brand promotions. As coupon continues to be an inexpensive form of marketing, nearly all retailers reported offering consumers some form of bonus coupon program.

Digital vouchers - Issuing gift voucher for the customers to increase its sales. It is an additional bonus for the customers along with the products they buy.

Prepaid and Postpaid cash card - A tender type promotion is a new vertical of attracting the customer that allows a retailer to offer a promotion based on the tender type that a customer used to make the payment. To captivate the customer for making purchases by running promotions for as a medium to acquire additional benefits.

Digital receipt and NpS - Used to describe the helpful information or criticism about prior action or behavior of an individual, communicated to another individual (or a group) who can use that information to adjust and improve current and future actions and behaviors. Feedback occurs when an environment reacts to an action or behavior. The purpose of giving feedback is to improve the situation or the person's performance. You won't accomplish that by being harsh, critical or offensive.

Deals and promotion programs - Upfront and cumulative partners deals on product and invoice for sales and purchase. Make the customer happy with protective merchant margin.

Marketing campaign - This is a user friendly Customer relationship management platform for merchants and customers. It is based on centralized Master Data Management, CRM and comprehensive method of enabling an enterprise to have consolidated data from different channels at a centralized location.

CRM apps - This App helps the Merchants to create a more engaging and personal relationship with customers.

Program benefits

• Increase Sales by including Enticing Awards
• Improve customer retention
• Reform Customer Lifetime Value
• Multidimensional & dynamic customer segment/tier maintenance
• Create brand advocates
• Uplift customer conversion statistics
• Drive repeat purchase
• Track consumers and consumer trends
• Apps for end user for account tracking

Measure Performance - Of course, each type of program may yield wildly different results and a Merchant should never overlook the fact that programs have been tested time and time again to measure their success and failure rate. The success or failure of a program needs to reflect multiple activities beyond increased sales, i.e. metrics as increased customer retention, increased purchases, and lower acquisition costs for new customers.

Track Customer Behavior - “Understand the customers to provide them with a relevant offering they’re interested in”. Measuring customer behavior is a crucial part of any business. Regularly conducting market research will allow merchant’s to get to know their customers, which helps them in while making business decisions.

Monitor Performance - The conventional measurement of customer value has been primarily based on purchase transaction behavior, although a customer's future behavior can be also influenced by other interactions between the customer and the firm such as rewards in a program.